Research Article
[Retracted] Promoting Competitiveness of Green Brand of Agricultural Products Based on Agricultural Industry Cluster
Table 3
Construction of criterion-level judgment matrix and calculation of index weights.
| | Target layer () | Brand basic core competence | Brand market operation ability | Brand resource capability | Brand support | Weights |
| | Brand basic core competence | 1 | 3 | 5 | 4 | 0.53 | | Brand market operation ability | 1/3 | 1 | 3 | 3 | 0.25 | | Brand resource capability | 1/5 | 1/3 | 1 | 2 | 0.12 | | Brand support | 1/4 | 1/3 | 1/2 | 1 | 0.10 |
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