Research Article

[Retracted] Promoting Competitiveness of Green Brand of Agricultural Products Based on Agricultural Industry Cluster

Table 4

Construction of the judgment matrix of each indicator of the basic core competence of the brand and calculation of indicator weights.

Brand basic core competence (X1)Comprehensive quality of green agricultural productsTechnological innovation abilityProduct differentiation abilityEnterprise comprehensive strengthWeights

Comprehensive quality of green agricultural products13230.44
Technological innovation ability0.331230.26
Product differentiation ability0.50.5120.18
Enterprise comprehensive strength0.330.330.510.11