Research Article
[Retracted] Promoting Competitiveness of Green Brand of Agricultural Products Based on Agricultural Industry Cluster
Table 4
Construction of the judgment matrix of each indicator of the basic core competence of the brand and calculation of indicator weights.
| | Brand basic core competence (X1) | Comprehensive quality of green agricultural products | Technological innovation ability | Product differentiation ability | Enterprise comprehensive strength | Weights |
| | Comprehensive quality of green agricultural products | 1 | 3 | 2 | 3 | 0.44 | | Technological innovation ability | 0.33 | 1 | 2 | 3 | 0.26 | | Product differentiation ability | 0.5 | 0.5 | 1 | 2 | 0.18 | | Enterprise comprehensive strength | 0.33 | 0.33 | 0.5 | 1 | 0.11 |
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