Research Article
[Retracted] Promoting Competitiveness of Green Brand of Agricultural Products Based on Agricultural Industry Cluster
Table 6
Evaluation results of
agricultural green brand competitiveness.
| | First-level evaluation index | Secondary evaluation index | Evaluation situation | | Excellent | Good | General | Poor | Very bad |
| | Regional elements (0.57) | X11 (0.42) | 0.35 | 0.23 | 0.25 | 0.16 | 0.01 | | X12 (0.11) | 0.02 | 0.13 | 0.34 | 0.40 | 0.11 | | X13 (0.17) | 0.15 | 0.28 | 0.30 | 0.16 | 0.11 | | X14 (0.30) | 0.10 | 0.29 | 0.33 | 0.21 | 0.07 |
| | Brand elements (0.23) | X21 (0.18) | 0.01 | 0.12 | 0.42 | 0.38 | 0.07 | | X22 (0.08) | 0.05 | 0.24 | 0.40 | 0.25 | 0.06 | | X23 (0.56) | 0.2 | 0.31 | 0.35 | 0.13 | 0.01 | | X24 (0.18) | 0.15 | 0.34 | 0.31 | 0.17 | 0.03 |
| | Industrial factors (0.14) | X31 (0.14) | 0.14 | 0.30 | 0.41 | 0.13 | 0.02 | | X32 (0.31) | 0.17 | 0.28 | 0.33 | 0.16 | 0.06 | | X33 (0.07) | 0.15 | 0.10 | 0.44 | 0.30 | 0.01 | | X34 (0.48) | 0.02 | 0.12 | 0.54 | 0.26 | 0.06 |
| | Supporting elements (0.06) | X41 (0.66) | 0.01 | 0.10 | 0.39 | 0.41 | 0.09 | | X42 (0.05) | 0.01 | 0.11 | 0.52 | 0.29 | 0.07 | | X43 (0.22) | 0.05 | 0.14 | 0.38 | 0.34 | 0.09 | | X44 (0.07) | 0.03 | 0.12 | 0.40 | 0.30 | 0.15 |
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