Research Article

[Retracted] Promoting Competitiveness of Green Brand of Agricultural Products Based on Agricultural Industry Cluster

Table 6

Evaluation results of agricultural green brand competitiveness.

First-level evaluation indexSecondary evaluation indexEvaluation situation
ExcellentGoodGeneralPoorVery bad

Regional elements (0.57)X11 (0.42)0.350.230.250.160.01
X12 (0.11)0.020.130.340.400.11
X13 (0.17)0.150.280.300.160.11
X14 (0.30)0.100.290.330.210.07

Brand elements (0.23)X21 (0.18)0.010.120.420.380.07
X22 (0.08)0.050.240.400.250.06
X23 (0.56)0.20.310.350.130.01
X24 (0.18)0.150.340.310.170.03

Industrial factors (0.14)X31 (0.14)0.140.300.410.130.02
X32 (0.31)0.170.280.330.160.06
X33 (0.07)0.150.100.440.300.01
X34 (0.48)0.020.120.540.260.06

Supporting elements (0.06)X41 (0.66)0.010.100.390.410.09
X42 (0.05)0.010.110.520.290.07
X43 (0.22)0.050.140.380.340.09
X44 (0.07)0.030.120.400.300.15