Research Article
Cultural Echoes in Modern Design: Assessing Young Consumers’ Perceptions of Traditional Bamboo Weaving Patterns
Table 3
Factor structure reflected.
| Impression | Element | 1. Cheerful | 2. Style | 3. Unique |
| Hard-soft | −0.952 | | | Male-female | −0.932 | | <0.01 | Warm-cold | 0.896 | | | Funny-sad | 0.83 | 0.452 | | Light-heavy | 0.695 | −0.49 | | Complicated-simple | | 0.867 | 0.323 | Luxury-cheap | | 0.786 | 0.565 | Delicate-crude | 0.363 | 0.76 | | Natural-artificial | | −0.738 | | Magnificent-plain | | 0.732 | 0.442 | Traditional-modern | | | −0.918 | Regional-international | 0.415 | | −0.839 | Static-dynamic | | −0.374 | −0.732 | Elegant-tacky | | 0.524 | 0.643 | Solid-planar | 0.327 | 0.44 | 0.529 | Eigenvalue | 6.072 | 4.385 | 1.564 | Cumulative | 40.482% | 29.237% | 10.427% | Total of cumulative distribution | 80.145% |
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1Extraction method: principal component analysis. 2Rotation method: varimax with Kaiser normalization.
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