Research Article

Ethiopian Consumer’s Behavior towards Purchasing Locally Produced Apparel Products: An Extended Model of the Theory of Planned Behavior

Table 1

Data collection instrument.

(1) Consumers’ attitude towards locally produced apparel product[87, 88, 92, 98, 99]
(A) I believe that the use of locally produced products by me will contribute to the growth of the domestic industry
(B) I believe that the use of local domestic apparel products by me will help in reducing unemployment
(C) I believe that the use of local domestic apparel products by me will help in the growth of the country’s GDP
(D) Generally, I have a favorable attitude towards locally manufactured apparel products

(2) Subjective norms[89, 90, 94]
(A) When I decide to buy clothes, I am free from the influence of other people
(B) Other people influence me to buy locally manufactured apparel products
(C) The views of other people that I respect influence my decision to buy domestic products
(D) I feel that other people influence me to buy locally made apparel products
(E) I do not feel that other people influence me to purchase a foreign apparel brand

(3) Perceived behavioral control[52, 91, 92, 100]
(A) I am free to choose locally manufactured apparel products when purchasing clothing apparel
(B) If I want, I can easily buy local products when I buy clothes
(C) I am confident that if I want, I can choose to buy locally manufactured apparel products

(4) Consumers purchasing intention[9395, 98]
(A) I would like to use domestic apparel products to support the local industry
(B) If I find locally manufactured apparel products in the store when I go shopping, I would likely purchase it
(C) I intend to buy local apparel products because I am concerned about the growth of the domestic industry
(D) I would patronize and recommend the use of domestic apparel products
(E) I intend to buy domestic apparel products instead of foreign brand

(5) Consumers purchasing behavior[87, 96, 97]
(A) I use to buy domestic apparel products
(B) I buy locally manufactured clothes instead of foreign brands even if the quality is lower
(C) I purchase local apparel brands instead of foreign brands even if more expensive than foreign brands
(D) When buying clothes, I pay attention that it is locally manufactured
(E) I avoid a foreign apparel product brand because of local concerns

(6) Consumer’s self-image congruence on homemade industrial apparel products[75, 77, 101]
(A) Wearing locally made clothes strongly reflects my image
(B) I want to be seen wearing homemade clothes by other people around me።
(C) In general, wearing homemade clothing is a type of clothing that I would recommend to my loved ones

(7) Consumers cosmopolitanism[78, 79, 82, 83]
(A) I have a positive view of buying and using cultural clothes of other ethnic groups
(B) The production location of a local product does not affect my purchasing decision
(C) I prefer to be a citizen of the country rather than of any particular ethnicity