Research Article
Ethiopian Consumer’s Behavior towards Purchasing Locally Produced Apparel Products: An Extended Model of the Theory of Planned Behavior
Table 2
Descriptive statistics of demographic variables.
| Demographic variable | Categories | Frequency | Percent | Mean | Purchasing intention | Purchasing behavior |
| Gender | Male | 249 | 52.10 | 5.85 | 4.18 | Female | 229 | 47.90 | 5.66 | 4.18 | Total | 478 | 100.00 | 5.76 | 4.18 |
| Age | <18 | 11 | 2.30 | 5.49 | 4.42 | 19–24 | 161 | 33.70 | 5.48 | 3.93 | 25–34 | 211 | 44.10 | 5.81 | 4.32 | 35–44 | 64 | 13.40 | 6.13 | 4.36 | >45 | 31 | 6.50 | 6.18 | 4.11 | Total | 478 | 100.00 | 5.76 | 4.18 |
| Educational level | Primary school | 19 | 4.00 | 5.77 | 4.79 | Secondary school | 25 | 5.20 | 6.08 | 4.20 | Preparatory school | 22 | 4.60 | 5.43 | 3.95 | Diploma | 64 | 13.40 | 6.05 | 4.74 | Degree | 274 | 57.30 | 5.67 | 4.07 | Masters | 70 | 14.60 | 5.91 | 4.11 | PHD | 4 | 0.80 | 4.65 | 2.55 | Total | 478 | 100.00 | 5.76 | 4.18 |
| Marital status | Unmarried | 268 | 56.10 | 5.57 | 4.01 | Married | 198 | 41.40 | 6.00 | 4.33 | Divorced | 12 | 2.50 | 6.15 | 5.67 | Total | 478 | 100.00 | 5.76 | 4.18 |
| Income level | Low-income level (<1,650 birr) | 84 | 17.60 | 5.35 | 3.88 | Lower-middle level (1,651–5,250 birr) | 117 | 24.50 | 5.68 | 4.29 | Upper-middle level (5,251–10,900 birr) | 172 | 36.00 | 5.91 | 4.51 | High-income level (>10,900 birrs) | 105 | 22.00 | 5.94 | 3.75 | Total | 478 | 100.00 | 5.76 | 4.18 |
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