Ethiopian Consumer’s Behavior towards Purchasing Locally Produced Apparel Products: An Extended Model of the Theory of Planned Behavior

Table 2

Descriptive statistics of demographic variables.

Demographic variable	Categories	Frequency	Percent	Mean
				Purchasing intention	Purchasing behavior
Gender	Male	249	52.10	5.85	4.18
	Female	229	47.90	5.66	4.18
	Total	478	100.00	5.76	4.18
Age	<18	11	2.30	5.49	4.42
	19–24	161	33.70	5.48	3.93
	25–34	211	44.10	5.81	4.32
	35–44	64	13.40	6.13	4.36
	>45	31	6.50	6.18	4.11
	Total	478	100.00	5.76	4.18
Educational level	Primary school	19	4.00	5.77	4.79
	Secondary school	25	5.20	6.08	4.20
	Preparatory school	22	4.60	5.43	3.95
	Diploma	64	13.40	6.05	4.74
	Degree	274	57.30	5.67	4.07
	Masters	70	14.60	5.91	4.11
	PHD	4	0.80	4.65	2.55
	Total	478	100.00	5.76	4.18
Marital status	Unmarried	268	56.10	5.57	4.01
	Married	198	41.40	6.00	4.33
	Divorced	12	2.50	6.15	5.67
	Total	478	100.00	5.76	4.18
Income level	Low-income level (<1,650 birr)	84	17.60	5.35	3.88
	Lower-middle level (1,651–5,250 birr)	117	24.50	5.68	4.29
	Upper-middle level (5,251–10,900 birr)	172	36.00	5.91	4.51
	High-income level (>10,900 birrs)	105	22.00	5.94	3.75
	Total	478	100.00	5.76	4.18