Ethiopian Consumer’s Behavior towards Purchasing Locally Produced Apparel Products: An Extended Model of the Theory of Planned Behavior

Table 3

Final CFA path analysis model’s statistical summary.

Variables	Items	Factor loading	CA	CR	AVE	AVE ^ 2 (DV)	/df	GFI	CFI	RMSEA
Consumers’ purchasing behavior	CPB1	0.829	0.887	0.88	0.60	0.78	(498.756/196) = 2.545	0.913	0.962	0.057
	CPB2	0.811
	CPB3	0.791
	CPB4	0.799
	CPB5	0.643
Consumers’ purchasing intention	CPI1	0.814	0.910	0.91	0.55	0.74
	CPI2	0.871
	CPI3	0.834
	CPI4	0.809
	CPI5	0.745
Consumers’ attitude	CAT1	0.683	0.851	0.85	0.59	0.77
	CAT2	0.745
	CAT3	0.799
	CAT4	0.783
Subjective norms	SN1	0.772	0.712	0.94	0.77	0.88
	SN2	0.977
	SN3	0.986
	SN4	0.602
	SN5	0.975
Perceived behavioral control	PBC3	0.758	0.728	0.76	0.52	0.72
	PBC1	0.525
	PBC2	0.837
Product attributes	Extrinsic	0.421	0.893	0.87	0.64	0.80
	Intrinsic	0.859
	Appearance	0.853
	Performance	0.947
Consumers’ ethnocentrism	Protectionism	0.901	0.881	0.94	0.83	0.81
	Prosocial	0.932
	Patriotism	0.905

CA, Cronbach alpha; CR, composite reliability; AVE, average variance extracted; DV, discriminant validity; , chi-square; DF, degree of freedom; CFI, comparative fit index; GFI, goodness-of-fit index; RMSEA, root mean square error of approximation.