Ethiopian Consumer’s Behavior towards Purchasing Locally Produced Apparel Products: An Extended Model of the Theory of Planned Behavior

Table 4

Final SEM path analysis model’s statistical summary.

Variables	CR	AVE	AVE ^ 2/(DV)	/df	GFI	CFI	RMSEA
Consumers’ purchasing behavior	0.88	0.59	0.77	(530.576/196) = 2.735	0.911	0.958	0.060
Consumers’ purchasing intention	0.90	0.64	0.80
Consumers’ attitude	0.82	0.53	0.73
Subjective norms	0.94	0.77	0.88
Perceived behavioral control	0.75	0.52	0.72
Product attributes	0.87	0.64	0.80
Consumers’ ethnocentrism	0.94	0.83	0.91

CR, composite reliability; AVE, average variance extracted; DV, discriminant validity; , chi-square; DF, degree of freedom; CF, comparative fit index; GFI, goodness-of-fit index; RMSEA, root mean square error of approximation.