Ethiopian Consumer’s Behavior towards Purchasing Locally Produced Apparel Products: An Extended Model of the Theory of Planned Behavior

Table 6

Hypotheses testing results of SEM (AMOS) and its significance.

Dependent		Independent	B	Beta	SE	CR		Result
CE	<--	Consumers’ self-image congruence	0.276	0.309	0.049	5.597		Supported
CE	<--	Consumer’s cosmopolitanism	0.127	0.105	0.072	1.763	0.078	Unsupported
CE	<--	Ethnic-related attribute	0.023	0.054	0.018	1.272	0.203	Unsupported
CE	<--	Subjective norms	0.857	0.269	0.223	3.849		Supported
CPI	<--	Consumers’ ethnocentrism	0.206	0.276	0.028	7.330		Supported
CPI	<--	Product attributes	0.538	0.239	0.107	5.054		Supported
CPI	<--	Consumers’ attitude	0.579	0.418	0.076	7.614		Supported
CPI	<--	Subjective norms	0.289	0.122	0.109	2.646	0.008	Supported
CPI	<--	Perceived behavioral control	0.104	0.122	0.038	2.722	0.006	Supported
CPB	<--	Perceived behavioral control	0.179	0.161	0.067	2.677	0.007	Supported
CPB	<--	Consumers’ purchasing intention	0.477	0.367	0.079	6.079		Supported

Each value is equivalent to 0.001.