Social Media Use and Attitudes toward AI: The Mediating Roles of Perceived AI Fairness and Threat

Table 2

Summary of serial mediation analysis results (H3).

AI technologies	Standardized indirect effect	95% CI
Algorithms	.011	[.0067, .0151]
Facial recognition technologies	.009	[.0053, .0127]
Driverless passenger vehicles	.014	[.0089, .0199]

Note. Serial mediation process tested: social media use ⟶ perceived AI fairness ⟶ perceived AI threat ⟶ attitudes toward AI technologies.