Decoding the Luxury Brand Attachment: The Power of Social Media in Driving Consumer Action in Kuwait

Table 1

Cronbach’s alpha test results.

Cronbach’s alpha test results for the proposed scale
Factors/constructs	Items	Piolet test (35 sample size)	Cronbach’s alpha test (341 sample size)
LBA	LBA1, LBA2, LBA3, LBA4, LBA5, and LBA6	0.660	0.760
SMU	SMU1, SMU2, SMU3, SMU4, SMU5, and SMU6	0.770	0.810
MOT	MOT1, MOT2, MOT3, MOT4, MOT5, MOT6, and MOT7	0.860	0.840
WOM	WOM1, WOM2, WOM3, and WOM4	0.840	0.860
PI	PI1, PI2, PI3, and PI4	0.870	0.790

Note: LBA = luxury brand attachment; PI = purchase intentions; SMU = social media use; MOT = motivation; WOM = word-of-mouth.