Decoding the Luxury Brand Attachment: The Power of Social Media in Driving Consumer Action in Kuwait

Table 2

Respondents’ responses on social media usage.

SMU (social media usage); Which of the following social media accounts do you use to follow luxury brands and how often?
Responses from 341 respondents		SMU1 (Snapchat)	SMU2 (Instagram)	SMU3 (YouTube)	SMU4 (Twitter)	SMU5 (Facebook)	SMU6 (TikTok)
5	Several times a day	109	132	69	55	11	48
4	2-3 times a day	43	56	33	52	16	25
3	Once a day	25	54	60	40	17	24
2	I see it if I have time	70	75	71	63	31	63
1	I do not see it at all	94	24	108	131	266	181
						Dropped