| | Characteristic | Number of videos | Total number of views | Median number of views (IQR) | Median number of views per day (IQR) | Median duration of videos in mm: ss (IQR) | Median like: dislike ratio (IQR) | Median number of comments (IQR) | Median number of subscribers (IQR) | Videos with views <100 no (%) | Videos with views> 50000 no (%) | High definition videos no (%) |
| | Total | 562 | 277,708,221 | 320 (32–48,545) | 2.4 (0.4–364.9) | 2 : 48 (1 : 45–4 : 58) | 12.6 (7–22.6) | 1 (0–49) | 1220 (56–134,500) | 209 (37.2) | 140 (24.9) | 506 (90) | | Languages | | English | 75 | 183,607,655 | 789092 (199548–2467314) | 8198 (3261–22125) | 6 : 31 (4 : 36–11 : 50) | 15 (9.5–29.4) | 2050 (761–5050) | 964 500 (387,000–2,730,000) | 0 (0) | 75 (100) | 75 (100) | | isiZulu | 54 | 128,092 | 35 (12–273) | 0.4 (0.1–1.8) | 2 : 16 (2 : 0–3 : 25) | 7 (5.5–45.6) | 0 (0–0) | 51 (19–583) | 35 (64.8) | 3 (5.6) | 54 (100) | | isiXhosa | 49 | 6,895 | 16 (11–78) | 0.3 (0.1–0.6) | 2 : 28 (1 : 58–3 : 28) | 2.65 (1.8–3.5) | 0 (0–0) | 56 (54–262) | 40 (81.6) | 0 (0) | 49 (100) | | Afrikaans | 50 | 37,121 | 82.5 (32–275) | 0.9 (0.5–1.9) | 2 : 08 (1 : 49–2 : 38) | 3.4 (1.5–3.85) | 0 (0–0) | 56 (29–111) | 28 (56) | 0 (0) | 31 (62) | | Nigerian Pidgin | 53 | 426,625 | 58 (20–249) | 0.62 (0.2–2) | 1 : 54 (1 : 0–3 : 18) | 5.5 (3.3–23.7) | 0 (0–1) | 84.5 (30–168) | 29 (54.7) | 1 (1.9) | 34 (64) | | Hausa | 40 | 339,120 | 533.5 (57–4902) | 4 (0.4–30) | 3 : 20 (1 : 9–4 : 40) | 18 (11–24.3) | 1 (0–5) | 89 (53–162) | 12 (30) | 6 (15) | 40 (100) | | Twi | 45 | 67,045 | 70 (15–279) | 0.6 (0.2–1.6) | 2 : 39 (1 : 53–3 : 43) | 33.2 (23.6–60.5) | 0 (0–2) | 35 (11–130) | 26 (57.8) | 2 (4.4) | 27 (60) | | Arabic | 50 | 72,755,229 | 213,102 (60,239–809,166) | 1473 (353–5551) | 3 : 23 (2 : 0–4 : 45) | 11.65 (9.3–16.3) | 97 (32–488) | 1 920 000 (18400–6890000) | 0 (0) | 42 (84) | 50 (100) | | French | 46 | 15,830,597 | 7307 (324–109679) | 57 (2–600) | 2 : 03 (1 : 7–3 : 43) | 12.4 (6–17.9) | 8 (1–181) | 37000 (900–181000) | 7 (15.2) | 22 (47.8) | 46 (100) | | Swahili | 50 | 4,148,448 | 317 (73–7825) | 3 (1–63) | 3 : 03 (1 : 39–4 : 47) | 9.75 (5.6–15.1) | 0 (0–5) | 1220 (131–54050) | 15 (30) | 10 (20) | 50 (100) | | Amharic | 50 | 361,394 | 305.5 (56–868) | 2 (1–6) | 4 : 06 (1 : 30–11 : 49) | 20.5 (2.3–47.7) | 0 (0–3) | 5410 (3190–5410) | 17 (34) | 4 (8) | 50 (100) | | Content | | Informative | 471 | 229,705,869 | 222 (26–7035) | 1.7 (0.3–52) | 2 : 45 (1 : 45–4 : 51) | 13.4 (7.7–25.7) | 0 (0–15) | 307 (51–26500) | 192 (40.8) | 110(23.4) | 419 (88.96) | | Misleading | 12 | 75,172 | 280.5 (78–5306) | 1.7 (0.6–27.48) | 1 : 53 (1 : 14–3 : 42) | 49.15 (32.5–66.9) | 6 (0.5–8.5) | 133 (19–679) | 4 (33.3) | 2 (16.7) | 9 (75) | | News update | 59 | 41,144,689 | 88837 (7669–493260) | 1050 (55–7409) | 3 : 13 (1 : 56–6 : 33) | 8.95 (5.5–13.6) | 90 (1–831) | 2260000 (447500–6890000) | 8 (13.6) | 43 (72.9) | 58 (98.31) | | Personal experience | 20 | 6,782,491 | 8549.5 (106–547955) | 50 (0.6–4954) | 3 : 05 (2 : 1–7 : 43) | 16.95 (9.7–21.0) | 148 (0.5–3150) | 5560 (895–135500) | 5 (25) | 10 (50) | 20 (100) | | Source | | Independent users | 246 | 108,094,174 | 271.5 (31–9519) | 1.8 (0.3–71.2) | 3 : 12 (2 : 1–5 : 42) | 14 (7.2–26.4) | 0.5 (0–54.3) | 164 (25–13600) | 92 (37.4) | 61 (24.8) | 218 (88.62) | | Government | 84 | 15,273,139 | 102 (24–1199.75) | 1.1 (0.3–8.8) | 2 : 01 (1 : 6–4 : 2) | 9.15 (5.2–12.2) | 0 (0–1) | 5410 (152–8256) | 42 (50) | 10 (11.9) | 80 (95.24) | | News agency | 118 | 81,800,404 | 41207 (544–387864) | 296.3 (7.5–5714.2) | 3 : 04 (1 : 39–5 : 3) | 11.6 (6.7–17.9) | 13.5 (1–651.3) | 1920000 (311000–6890000) | 14 (11.9) | 67 (56.8) | 113 (95.76) | | Academic institutions/hospitals | 93 | 70,931,103 | 59 (18–8867) | 0.7 (0.2–63.8) | 2 : 24 (1 : 54–4 : 35) | 19.25 (11.8–34.4) | 0 (0–7) | 89 (56–27200) | 52 (55.9) | 23 (24.7) | 81 (87.1) | | Medical advertisements/for-profit companies | 21 | 1,609,401 | 115 (36–617) | 1.2 (0.5–5.5) | 2 : 25 (1 : 18–3 : 15) | 10.3 (7–13.1) | 0 (0–1.5) | 162 (83–11100) | 9 (42.9) | 4 (19) | 14(66.67) |
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