Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity

Table 1

Participant characteristics.

Variable	Category	Number	Percent
Gender	Male	345	37.2
	Female	598	62.8
	Total	951	100
Age (years)	<18	10	1.1
	18–23	392	41.2
	24–33	394	41.4
	34–49	138	14.5
	50+	18	1.9
	Total	952	100
Education level	High school or less	96	10.1
	Diploma degree (institution)	104	10.9
	Bachelor’s degree	544	57.1
	Postgraduate degree	208	21.8
	Total	952	100
Monthly income (USD)	<500	122	12.8
	500–1,000	256	26.9
	1,001–1500	178	18.7
	1,501–2,500	184	19.3
	2,501–3,999	126	13.2
	4,000+	86	9
	Total	952	100
Number of yearly dental visits	1-2	572	60.1
	3–6	238	25
	7+	142	14.9
	Total	952	100

Source: SPSS AMOS 26.